Frequently Asked Questions

I offer a range of B2B copywriting services, detailed further on the Copywriting Services page. I’m trained by AWAI (American Writers and Artists Inc.), the industry leader in copywriter training, and specialize in various forms of B2B content. If you don’t see the specific service you’re looking for, feel free to contact me to discuss your project.

Collaboration is at the core of my business. To begin, fill out the form on my Contact Me page, detailing your needs. I’ll respond within 48 hours (usually within 24) to schedule an initial conversation. After our discussion, I’ll provide a no-obligation proposal for your review. If we decide to move forward, I’ll guide you through a structured process to gather the information I need to complete your project.

Project timelines depend on the scope, deadlines, and current workload. While I manage multiple projects at once, I’ll always assess your needs and make sure we agree on a realistic timeline. I never commit to a deadline I can’t meet—and you’ll always receive your copy by or before the agreed deadline.

 I guarantee you’ll be satisfied with the quality of the copy. I include revisions within the scope of the project at no extra charge, as long as they are requested within 30 days of delivery. My goal is your 100% satisfaction, and I’ll work with you to ensure the final product meets your expectations.

Pricing depends on the scope of your project, your business goals, and existing marketing materials. While some services have standard rates, most projects are customized based on your specific needs. After an initial discussion, I’ll provide a tailored quote that reflects the level of investment needed to achieve your objectives.

My writing style is adaptable and flexible, depending on the client's needs and preferences. I can write in a variety of styles, including professional, conversational, and academic.

Yes, I incorporate AI as part of my copywriting process. I've completed training with AI copywriting thought leaders like Russ Henneberry, Ilene Benun, and Nick Usborne, and I integrate industry best practices into my work.

When I write for your company, I provide original, customer-focused content that follows best practices for marketing materials. My process involves taking the information you provide, conducting research on your market, prospects, competition, and more, and transforming it into compelling, unique, and brand-aligned messages that capture attention, convert prospects into buyers, and foster customer loyalty.

Creating this level of content requires thoughtful, intuitive, and trustworthy writing that helps you stand out and build meaningful relationships in your marketplace. In short, my writing remains human-driven and solution-focused.

That said, I recognize that you may have preferences regarding the use of AI in your project. Here is a link to my AI policy as a starting point for discussion:

How I Use AI in My Work:

I view AI tools as complements to my writing process—similar to a word processor, dictionary, or grammar checker. While the heart of the work is human-led, AI assists in the following areas:

• Market and Prospect Research: I leverage AI to help analyze your target audience's online behavior, preferences, and pain points, ensuring the content deeply resonates and drives results.
• Product Research: I explore the attributes of your product's components, uncovering unique benefits that can surprise and engage readers, making your solutions stand out.
• Brainstorming: I use AI to supplement my own creative process by generating ideas for headlines, blog topics, ad variations, and more to attract your ideal customers.
• Outlines: I use AI to suggest clear, helpful outline and copy structure ideas for the blog posts, white papers, web pages, and other projects I’m writing for you.
• Editing and Proofreading: I enlist AI tools as my proofreader, spellchecker, readability checker, and more with the aim of simplifying language, using an active voice, and packing more of a punch.
• Transcriptions: I employ AI tools transcribe interviews, videos, and other audio sources to integrate real-world phrases into your copy, making it authentic and relatable.
• Summaries: To ensure content aligns with your goals, I use AI to help summarize key takeaways from articles, web pages, or videos, allowing me to refine and target messaging.
• Creative “Fresh Takes”: I prompt AI to generate new examples, scenarios, analogies, and metaphors, providing additional creative inspiration to enhance the copy.
• Role-Playing: I give AI tools specific prompts so they simulate the perspective of your customers, offering feedback on the persuasiveness and clarity of the copy from their point of view.

AI Use Guidelines:

• Source Integrity: I always verify and cite sources of data, quotes, and other factual information used in your copy, ensuring accuracy and trustworthiness.
• Confidentiality: If you share proprietary or confidential information, I will never use that data with AI tools without your explicit permission.

I hold a PhD in criminal justice and have extensive experience as a writer and researcher, with a strong focus on the public safety sector. I’ve worked closely with law enforcement officers, executives, court personnel, correctional staff, and other professionals in this space, giving me unique insights for crafting effective copy for a variety of audiences.

To ensure the highest value for my clients, I’ve also pursued specialized copywriting training from top industry leaders. I’ve completed numerous certification programs through American Writers and Artists Inc. (AWAI), led by renowned copywriters like Russ Henneberry, Steve Slaunwhite, and Nick Usborne. These programs covered strategic marketing campaigns, sales enablement copywriting, digital copywriting, and more. I am a proud member of AWAI’s Circle of Success and have received additional training in B2B writing, case studies, and other formats.

I am also a member of the Professional Writers Alliance and the International Association of Chiefs of Police, further demonstrating my commitment to both professional development and the public safety industry.