Welcome to the FAQ Section!

I offer a range of B2B copywriting services, detailed further on the Copywriting Services page. I’m trained by AWAI (American Writers and Artists Inc.), the industry leader in copywriter training, and specialize in various forms of B2B content. If you don’t see the specific service you’re looking for, feel free to contact me to discuss your project.

I specialize in working with companies that serve the public safety sector, including law enforcement technology providers, emergency services vendors, correctional industry partners, and related industries. If your company needs clear, compelling B2B messaging, I can help. 

Yes. I’m comfortable collaborating directly with in-house marketing departments or serving as a trusted external resource for agencies. 

Collaboration is at the core of my business. To begin, fill out the form on my Contact Me page, detailing your needs. I’ll respond within 48 hours (usually within 24) to schedule an initial conversation. After our discussion, I’ll provide a no-obligation proposal for your review. If we decide to move forward, I’ll guide you through a structured process to gather the information I need to complete your project.

Absolutely. I review your existing brand materials to ensure all content is consistent with your voice, tone, and visual identity. 

No problem. Part of my process includes helping you define or refine your brand voice to ensure consistent, effective communication, and one of the services I offer is brand strategy development. 

Working with me is collaborative, transparent, and straightforward. I start by learning about your brand, goals, and audience so that every piece of content aligns with your mission and voice. Throughout the project, I keep communication clear and timelines firm. My goal is to make the process smooth and stress-free, delivering high-quality, strategic content that feels like an extension of your brand. 

I hold a Ph.D. in criminal justice and bring extensive experience as a writer and researcher with a strong focus on the public safety sector. Over the years, I’ve worked closely with law enforcement officers, executives, court personnel, correctional staff, and other public safety professionals, giving me unique insight into crafting messaging that resonates with a variety of audiences.

To deliver the highest value to my clients, I’ve completed specialized copywriting training through American Writers and Artists Inc. (AWAI), learning directly from industry leaders like Russ Henneberry, Steve Slaunwhite, and Nick Usborne. My training covers strategic marketing, sales enablement, digital copywriting, and B2B content development. I’m a proud member of AWAI’s Circle of Success and have pursued additional certification in case studies and other B2B writing formats.

I’m also an active member of the Professional Writers Alliance and the International Association of Chiefs of Police, underscoring my commitment to both professional development and the industries I serve.

Project timelines depend on the scope, deadlines, and current workload. While I manage multiple projects at once, I’ll always assess your needs and make sure we agree on a realistic timeline. I never commit to a deadline I can’t meet—and you’ll always receive your copy by or before the agreed deadline.

Most projects are delivered within 2–4 weeks, depending on complexity and scope. I’ll provide a clear timeline when we start so you know what to expect. 

Yes, I can occasionally accommodate rush projects, depending on my availability. Rush fees apply for expedited timelines to ensure the same level of quality and attention to detail. If you have a tight deadline, let’s discuss it early to see what’s possible. 

I include two rounds of revisions in every project to ensure the final content meets your expectations. Additional revisions can be accommodated at an hourly rate. 

I guarantee you’ll be satisfied with the quality of the copy. I include revisions within the scope of the project at no extra charge, as long as they are requested within 30 days of delivery. My goal is your 100% satisfaction, and I’ll work with you to ensure the final product meets your expectations. 

Pricing depends on the scope of your project, your business goals, and existing marketing materials. While some services have standard rates, most projects are customized based on your specific needs. After an initial discussion, I’ll provide a tailored quote that reflects the level of investment needed to achieve your objectives.

I primarily offer project-based pricing so you know your investment up front. For ongoing support or larger scopes of work, retainer options are also available.  After an initial discussion, I’ll provide a tailored quote that reflects the level of investment needed to achieve your objectives.

If you anticipate needing ongoing content support, I offer retainer packages for long-term partnerships. Retainers ensure priority scheduling, consistent messaging across projects, and a predictable investment month-to-month. I’m happy to customize a retainer plan based on your needs. 

Yes. For most projects, a 50% deposit is required to reserve your project on my calendar, with the balance due upon delivery. 

My writing style is adaptable and flexible, depending on the client's needs and preferences. I can write in a variety of styles, including professional, conversational, and academic.

I conduct a brand voice audit at the start of each project, which includes reviewing your existing materials, customer language, and key messages. This ensures the content sounds like you and resonates with your audience. 

Yes. Whether you need a more formal tone for executive leadership or a conversational style for end users, I can tailor the content to speak effectively to each audience segment. 

Yes. I incorporate AI tools to support parts of my writing process, always ensuring the final content you receive is human-led and brand-aligned. AI tools help streamline tasks like research, idea generation, and proofreading, but all strategic thinking, creative development, and final writing are done by me.

For full transparency, you can review my detailed AI policy in the answers to the questions below. I’m happy to discuss any preferences you have.

I view AI as a complement to my writing tools, similar to a word processor or dictionary (yes, I am old enough to have used both!). AI assists in specific areas to help me deliver strong, audience-focused copy:

• Market and Prospect Research: Analyzing audience behaviors and preferences to sharpen messaging.
   
• Product Research: Uncovering differentiators and unique benefits.
   
• Brainstorming: Generating ideas for headlines, blog topics, and campaign angles.
   
• Outlining: Suggesting clear structures for blog posts, web pages, and other content.
   
• Editing and Proofreading: Enhancing clarity, grammar, and readability.
   
• Transcriptions: Turning interviews and audio content into usable insights.
   
• Summarizing: Extracting key takeaways from articles or reports.
   
• Creative Inspiration: Developing fresh analogies, examples, and metaphors.
   
• Role-Playing: Simulating customer feedback for clarity and persuasiveness testing.

No. AI supports the background work, but every final deliverable is written, reviewed, and refined by me. I ensure your content reflects your brand’s voice, mission, and goals—and resonates with the audience you're trying to reach. 

All information sourced with AI tools is independently verified and fact-checked. I ensure quotes, statistics, and examples are accurate and trustworthy. Every piece of content undergoes a rigorous human review to maintain the highest standards of quality, clarity, and brand alignment. As a trained social scientist, I am well-versed in ensuring the accuracy of original source material.

Yes. Transparency matters. If AI tools are used in a way that significantly shape or influence your project, I’ll disclose that clearly. Regardless, all final deliverables are reviewed, refined, and crafted to meet your brand’s voice and standards. 

You do. All deliverables are fully original, and you retain full ownership and rights to the final content. Even when AI tools are used to support the creative process, the finished work is customized for your brand and yours alone. 

Confidentiality is critical. I never share proprietary or sensitive client information with AI tools unless I have your explicit, written permission. Your trust is non-negotiable. 

Yes. I follow strict ethical guidelines to ensure that all content is accurate, respectful, and free from plagiarism or misinformation. Every project is created with integrity and your audience’s trust in mind. 

AI helps streamline time-consuming tasks like early research and brainstorming. By handling these support functions efficiently, I can devote more time and focus to crafting thoughtful, human-centered messaging that sets your brand apart. It’s about working smarter without sacrificing quality. 

Absolutely. If you prefer not to have AI tools involved in your project at all, just let me know. I’m happy to tailor my workflow to match your preferences.