From Insight to Impact

Public safety isn’t just another vertical. It’s a world where clarity, trust, and credibility aren’t optional. I'm Heidi Bonner, and I created Word Sleuth Copywriting to help companies like yours communicate with purpose in that world.

I bring more than two decades of experience working directly with law enforcement, corrections, and public safety stakeholders. But I’m not just fluent in the language of CAD, RMS, or operational pain points—I translate them into copy that builds confidence and drives results.

Whether you're introducing a new product to command staff or refreshing your brand narrative, your message needs to hit home fast. That’s where I come in.

  Depth Over Buzzwords
I combine the precision of a PhD-level researcher with the instincts of a B2B marketer. You’ll never get fluff. Only focused, grounded content built on insight. 

 From Vendor to Trusted Partner
Most B2B copywriters can write. I help you lead with messaging that elevates your authority and moves you from transactional to indispensable. 

 Outcomes, Not Just Assets
Copy that “sounds good” isn’t enough. You need stronger stakeholder engagement, better internal alignment, and more confidence in your brand voice. 

 Your brand deserves a message that’s as mission-driven as your product.
 

Clear content isn’t a nice-to-have—it’s a sales tool, a trust builder, and a strategic asset.
 

In public safety, trust is everything. If your copy doesn’t earn it, it’s costing you.